4 April 2003

Brands: to be brand-conscious or branded?

there are many kinds of people in the world- fat, skinny, tall, plain short. but all these different people have one thing in common. television
advertisements. (for all the people who do not own an idiot box of their own, i am under the very presumptious assumption that they would not
be reading this blog as they would probably be too technologically un-advanced to own a computer, least an internet connection. yes, i'm plain
mean...bite me)

television advertisments have the most impact on teenagers. everyone would be a teenager at least once in their life, unless they are some weird,
never-growing-old creature, or that they skipped that particular phrase in their life. we, teenagers, are the most spend thrift consumers this new
generation has seen. the money we make would be "invested" in a greater purpose, almost an extension of our life - to be branded. nobody wants
to be the unknown, poor kid who has no taste in school. even though you've heard people dishing out self-comforting comments on how the clothes
dont make the person, but facts that hit you full-blown in the face really makes Brands hard to ignore.

For instance, an advertisement on Pepsi-Cola.the use of a pop-idol, posing sexily infront of the camera, enticing you to buy the drink, packaged with
a few well-chorographed moves and a few twirls and shakes after, viola~ the recipe that has all the right ingredients - a drink that uses fame and sex
to win over their consumers. really. a product that isnt packaged with a pretty purple ribbon on the top would not create that much of an impact, that
kind of reaction from our hormone-raging teenagers. the idiot box is where the buying and selling starts.

therefore, ladies and gentlemens, please hold on tight to your wallets and look away from the bright light. yes, look away from the bright light.

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